Bensons for Beds

Your Bed, Your Way

Agency: VCCP


Bensons for Beds is launching its latest UK campaign ‘Your Bed, Your Way’ as the British bed retailer reveals the importance of creating the perfect bed, for a better night's sleep. Working with agency of record, VCCP Blue, together with Girl&Bear and VCCP CX to devise the new campaign, Bensons promises the perfect sleep experience for every customer, with its bespoke product offering.
With over 100 years of retail and manufacturing experience to its name, Bensons is passionate about showing its customers how life improves once sleep is prioritised. The integrated campaign reveals how Bensons unique offering, with the help of its dedicated staff, is committed to creating the perfect product which promises a good night's sleep. The new campaign heroes this commitment to sleep, and ‘Your Bed, Your Way’ seeks to demonstrate that the journey to a better night's sleep begins with the creation of a bed itself.

This professional campaign titled 'Your Bed, Your Way' was published in United Kingdom in April, 2022. It was created for the brand: Bensons for Beds, by ad agency: VCCP. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: VCCP
Creative Directors: Dan Colley
Associate Creative Director: Colin Mckean
Associate Creative Director: Emma Houlston
Business Director: Ed Maxwell
Account Director: David Jenkins
Account Executive: Jemima Armfield
Planning Partner: George Everett
Agency Tv Producer: Helen Brownlie
Agency Creative Producer: Katy Dale
Media Buying Agency: The7tars
Media Planner: Ben Reilly, Josh Jenkins, Lauren Clark, Isaac Atite, Charlotte Powers
Production Company: Outsider
Director:  Jim Gilchrist
Editor: Billy Mead
Executive Producer: Simon Elbourne
Producer: Tex Travi
Post-production Company: No.8
Post Producer: Charlotte Shearsmith
Colourist: Alex Gregory
Audio Post-production Company: No.8
Sound Engineer: Sam Robson

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