You Win Some, You Lose Some

Agency: Fall Off The Wall


Challenger online betting brand MrQ has launched a new campaign combining tongue-in-cheek humour with a refreshingly simple and straightforward message around gambling: you win some, you lose some. But ultimately, it's all about the thrill of playing. Created by creative agency Fall Off The Wall (FOTW) and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously - and is a surprisingly honest player within an industry not known for transparency and truthfulness.

The humorous campaign, directed by Armoury’s Simon Levene, centres on a series of six 30-second spots. In these relatively sarcastic, quick-fire win-or-lose vignettes we meet ‘The Player’ – a cool-as-a-cucumber character who plays things straight to the point of silliness, along with his portly sidekick and perfect comic foil.

From sculpting a clay pot Ghost-style, to appearing on a retro game show, playing chess, or attempting the classic magic trick of whipping a tablecloth from under a dinner service, the Player comes out on top or fails spectacularly in different versions of the same scenario. Yet always remaining sanguine about the outcome – epitomising the ‘You Win Some, You Lose Some’ line in a colourful way.

This professional campaign titled 'You Win Some, You Lose Some' was published in United Kingdom in March, 2023. It was created for the brand: MrQ, by ad agency: Fall Off The Wall. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted about 1 year ago.


Client: MrQ
Founder: Savvas Fellas
Head of Acquisition: James Booth
Head of Design: Noel Zahra

Agency: Fall Off The Wall
Agency Creative Director: Marlon Griffin
Agency Producer: Charlotte Morgan
Agency Senior Creative: Kieran Clark

Creative Production: Armoury
Director: Simon Levene
DOP: Ian Murray
Executive Producer: Matt Hichens
Producer: James Mclaughlin
Production Company: Armoury
Bulgarian Service Production Company: Four Elementz
Service Company Executive Producer: Rosen Savkov

Offline Edit: Work Editorial
Editor: Mark Edinoff

Grade: Electric Theatre Company
Colourist: Luke Morrison

Post Production: Fall Off The Wall
VFX Lead: Mark Wingell
VFX Designer: Hieran Chauhan

Audio: Sounds Good Studio
Sound Engineer: Martin Leitner


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