Description
As Valentine’s Day pressure builds and the risk of getting it wrong looms large, DoorDash is showing up with a song and a solution. “You Shouldn’t Have” is an ode to better gifting reminding audiences that DoorDash takes the guesswork out of gifting, no matter what your relationship looks like.
Created with GUT Los Angeles, the anthem is built around the universal fear of getting a gift wrong. The film follows a series of deeply relatable, often cringey vignettes, for a diverse array of relationships: a misunderstood situationship, a painfully bad (if well-meaning) painting, a gift for her that’s really for him, a customization that misses the mark, and an inadvertently insulting last minute purchase.
“You Shouldn’t Have” marks GUT LA’s fourth Valentine’s Day campaign with DoorDash. Previous years explored singles, men who don’t receive flowers until their funerals, and the playful dynamic of DoorDash acting as the essential "third partner" in a relationship. The Valentine’s Day platform uses modern love as a lens to reflect how people actually navigate relationships today. This year builds on that approach by tapping into romantic ambiguity, social pressure, and decision fatigue around gifting. Through humor and relatable misfires, the campaign speaks authentically to Gen Z while reinforcing DoorDash as the easiest way to show you care. Ultimately, this ongoing narrative shifts consumer perception, cementing DoorDash as the go-to for retail and gifting year-round, not just for dinner.
“Every year we try to speak to an underserved Valentine’s audience. This year, it was the silent majority: bad gifters. People with the best intentions, but whose gift choices don’t quite represent how much they care. ” said Ariel Abramovici, CCO, GUT Los Angeles. “We leaned into the awkward, funny, and very human moments that happen when love is there, but execution isn’t. An ’80s power ballad was the perfect way to heighten the drama of these misfires and turn them into epic moments.”
The campaign launches nationally on February 2 across CTV, OLV, digital, and social.
This professional campaign titled 'You Shouldn’t Have' was published in United States in February, 2026. It was created for the brand: DoorDash, by ad agency: GUT LA. This Film medium campaign is related to the Delivery Services industry and contains 1 media asset. It was submitted 20 minutes ago.
Credits
Agency: GUT LA
Founder & Creative Chairman: Gastón Bigio
Founder & Creative Chairman: Anselmo Ramos
Global CEO: Andrea Díquez
Global CSO: Fernando Ribeiro
Global CGO: Carmen Rodríguez
Global Head of Operations & Culture: Agustina Garavilla
Global Chief Communications Officer: Christine Prins
Ariel Abramovici - CCO
Bruno Acanfora - CCO
Sandra Alfaro - U.S. CEO
James Hidden - Managing Director
Julian Amarillo - Associate Creative Director
Haroldo Moreira - Associate Creative Director
Lucero Guevara - Art Director
Lisa Fernandez - Copywriter
Jane Reese - Art Director
Renata Neumann - Head of Production, North America
Alex Hoffman - Sr Producer
Jenny Valladares - Sr Producer
Teddy Notari - Group Brand Lead
Rachel Castro - Account Director
Carson Davis - Account Supervisor
Natalia Davila - U.S. Chief Strategy Officer
Manu Gabaldon - Group Strategy Director
Luna Perez Daes - Strategy Director
Alie Coolidge - Director of Communications, North America
Marinet Quinones - Business Affairs Director
Bianca Palacio- Business Affairs Coordinator
Karla Ewell- Sr. Project Manager
Client Credits: DoorDash
Kofi Amoo-Gottfried - Chief Marketing Officer
Gina Igwe - VP, Consumer Marketing
Jennifer Richardi - Head of Brand + Creative
Yusong Zhang - Creative Lead
Britta Savik - Brand Lead
Catherine Fagan - Sr Manager, Consumer Marketing
Jane Hong - Sr Manager, Brand Social
Leigh Mosley - Sr Manager, Brand Strategy
Adam Ornelas - Sr. Manager, Influencer Marketing
Zaria Parvez - Director, Brand Social
Dagny Morrow - Project Manager
Isabella Salant - Sr. Associate, Creative Optimization
Brandon Getty - Sr. Copywriter, Growth
Ruby Lee - Lead Design
Matt Logie - Sr. Copywriter, Growth
Christina Li - Copy Lead, Growth
Dorothy Guya - Paid Media & Co-Marketing Lead
Keith Shattuck - Associate Manage, Brand Media
Evelyn Vasarhelyi - Product Marketing Manager
Rachel Dady - Senior Creative Lead, Copy
Production Company Credits: Good Behavior
Director - Brandt Lewis
Executive Producer- Victoria Guenier
Head of Production- Adam Lawson
Producer - Megan Pfaffenroth
DP - Damian Acevedo
Production Designer - David Duarte
Stylist - Bridget Chapman
Hair & Make-up - Leya Oakley
Editorial: MakeMake Editing @rockpaperscissorseditorial
Editor: Damion Clayton
Assistant Editor: Lucas Ferreira
Producer: Aymi Sanchez
Head of Production: Dani Spagnolli
Executive Producers: Dre Krichevsky & Shada Shariatzadeh
Managing Director: Eve Kornblum
VFX Studio: MakeMake
Lead Flame Artist: Kevin Stokes
Flame Artists: Rob Ufer
Senior Producer: Everett Wayne Cross
Studio Manager: Jake Savage
Head of Production: Sam Cornwell
Executive Producers: Chris Harlow & Alex Michael
Managing Director: Eve Kornblum
Color:
Color: MakeMake Color
Colorist: Jonny Thorpe
Executive Producer: Christina Roldan
Color Producer: Alex Zhao
Color Assists: David Oh & Matthew Stepanek
