Description
Valentine’s Day is all about the celebration of love, but not only the candle-lit, hand-holding, couples-only kind; it’s also for groups of friends, too. Clash of Clans is “clashifying” familiar romantic comedy tropes into heartfelt Clash bromances.
Groups of friends who clan together can drift apart. Life happens, schedules misalign and those who once clashed together leave their clan hanging. The campaign film, created by DAVID New York, shows these players reuniting by reimagining famous romantic scenes. In one scene, a group of friends stands outside a friend's window with a phone playing iconic sounds from the game, calling out to their bro and pleading with him to come back to the clan. In another, two friends surprise a friend at his door, holding up signs inviting him to return to playing the game together. The next sequence shows in-game characters embodying that same spirit of bromance, by putting aside their rivalries to help each other compete in Clan Wars.
“Rom-coms have always shown us how powerful emotional storytelling can be. For this campaign, we reimagined those classic tropes to celebrate friendship and connection in a way that feels playful, heartfelt, and true to the world of Clash of Clans,” says Andre Toledo, Chief Creative Officer at DAVID New York.
The campaign airs on February 1, 2026. Production was handled by Gravy Films, with Crobin Leo as the director.
This professional campaign titled ' Bromance Blooms on the Battlefield' was published in United States in February, 2026. It was created for the brand: Clash of Clans, by ad agency: DAVID New York. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 16 minutes ago.
Credits
CLIENT: Supercell Clash of Clans
Product Marketing Manager: David Edwards
Creative Producer: Ana Martins, Enni Linus
AGENCY: DAVID New York
Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
North America MD: Carolina Vieira
North America CCO: Daniel Lobatón
CCO: André Toledo
Creative Director: Erin Evon, Jason Burke
Sr. Copywriter: Elin Lindeberg
Sr. Art Director: Juikael De Bayon
Global Chief Strategy Officer: Paula Vampre
Associate Strategy Director: Victoria Aldecocea
Group Account Director: Brett Niebling
Account Supervisor: Daniel Gonzalez
Head of Production: Brenda Morrison Fell
Producer: Perry von Stade
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR & Communications Director: Sandra Azedo
PRODUCTION COMPANY: Gravy Films
Director: Crobin Leo
EP: Brent Stoller
Producer: Ally Gnesin
Line Producer: Bo Clancey
DP: Zachary Galler
Editorial: Cosmo Street
Editor: Lawrence Young
Edit EP: Karen Hennegan
Edit Producer: Colby Eaton
Color: Company 3
Colorist: Tim Masick
Audio: Bronx Studio
Audio Engineer: David Wolfe
Finishing: The End / Cosmo Street
Music: SoStereo
Founder: Beto Azout
Creative Director: Martin Gutierrez
Song/Artist: Close the Distance by YASSiN & Sean Terrio
Animation: Banana
Founding Partner/Producer: John Banana
Founding Partner/Producer: Anders Ehrenborg
Art Director: Thibaut Scalesse
Art Director: Thibaud Pourplanche
CG Supervisor: Ludovic Lieme
Production Supervisor: Matthieu Royer
