You Should Have Used Fast Deadly Doom

Agency: Ogilvy


For over sixty years, Doom has been well known amongst South Africans for its fast, deadly killing power, effective for ridding you of pests. And as an iconic brand it has weaved its way into South African culture, featuring on social media whenever there was a light-hearted moment or some form of satire. It’s this ability to see the funnier side of life and make fun of ourselves as South Africans that has inspired Doom to use humour in their communication over the years, especially in a segment where our competitors are taking the serious, informative approach.

This professional campaign titled 'You Should Have Used Fast Deadly Doom' was published in South Africa in June, 2019. It was created for the brand: Doom, by ad agency: Ogilvy. This Audio medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 5 years ago.


Advertising Agency: Ogilvy, South Africa
Creative Director: Peter Little
Art Director: Tammy Retter
Copywriter: David Kruger
Chief Creative Officer: Pete Case
Creative Partner: Molefi Thulo
Executive Creative Officer: Mariana O’Kelly
Managing Partner: Firdous Osman
Senior Strategic Planner: Ndu Donsa
Senior Strategist: Refilwe Tsimatsima
Strategist: Lesego Matabane
Account Manager: Romney Fortescue
Producer: Alison Ross
Traffic: Refilwe Mashatole
Project Management: Pamela Brimiah
Audio engineer: Louis Enslin / Produce
Voice over artists: James Alexander, Craig Hawks 
Chief Marketing Officer: Becky Opdyke
Managing Director: Yann Trevian
Marketing Manager: Angel Musoni
Brand Manager: Lungelwa Moagi

Charles Schwab


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