ADVERTISING

Charles Schwab

The Prize

Agency: Episode Four

Description

The surprise “Sportscenter” moment unfolded as Tournament winner Kevin Na gave caddie Kenny Harms the custom 1973 Dodge Challenger he received for winning. The one-of-a-kind resto-mod vehicle was designed and hand-built by Episode Four collaborator and legendary hot rod builder, Pure Visions’ Steve Strope. It was a noteworthy addition to the Leonard Trophy and Scottish Royal Tartan Plaid jacket traditionally given to winners. Na’s unexpected act of generosity was the lead story on ESPN SportCenter, CBS This Morning, USA Today and countless local media outlets. Tweets alone have an estimated reach of 87 million.

This professional campaign titled 'The Prize' was published in United States in June, 2019. It was created for the brand: Charles Schwab, by ad agency: Episode Four. This Integrated medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: Episode Four, New York, USA
Managing Partner: Mark Himmelsbach
Chief Creative Officer: Teddy Lynn
Creative Director: Andrew Miller
Associate Creative Director: Kim Robinson
Executive Producer: Nicole Severi
Production Coordinator: Aaron St. Jean
Co-Head of Strategy: Sarah Greenfield
Co-Head of Strategy: Leslie Walsh
Creative Intern: Jamie Fong
Creative Intern: Emily Galvelis
Media Agency: UMWW
Manager: AJ Casella
Media Supervisor: Charlotte Kagan
Associate Media Planner: Eden Kovler
Production Company: Black Powder Works
Director: Andrew Miller
Production Company Producer: Casey Unterman
Editorial Company: Friendshop
Editorial Company Producer: Adam Roe
Editor: Alex Pirrone
Post Production Company: RCO
Post Production Company Producer: Sheina Dao
Colorist: Seth Ricart
Music / Audio: Walker Music
Music Producer: Abbey Hendrix

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