In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don’t have to use TheFork when eating out, you’ll just enjoy yourself more if you do.
“You’re all set” is the first creative work launched by TheFork since its recent global rebrand by DesignStudio. The campaign’s hero film - breaking at the beginning of July, and running until December - debuts an irreverent tone of voice to infuse the brand with bags more joy and levity, while launching its new tagline: ‘You’re all set’.
The humorous, nonchalant tone continues in out-of-home, digital and social advertising, running across Europe.
TheFork, the leading restaurant booking platform in Europe and Australia, believes that the best things in life happen around the table. Dining isn’t only about the specific restaurant you go to, but about how finding the right restaurant allows for a better time around the table. To continue to bring more diners to restaurants, TheFork aims to highlight the unparalleled benefits of using the app compared to traditional methods, making it second nature to a new audience of restaurant-goers.
The campaign by Droga5, part of Accenture Song, aims to communicate a compelling reason to change to using TheFork, while communicating its wide-ranging benefits; from unique filters, an intuitive booking system, trusted reviews, and discounts on restaurants (even those with Michelin stars).
TheFork recognises that dining out can be a frustrating experience and that a meal is as affected by what you do before getting to the restaurant, as it is by what happens when sitting down to eat. So Droga5’s TV spot likens the experience of not using TheFork to a lack of preparation in other walks of life, which often lead to a less than ideal outcome.
Delivered through witty scriptwriting and slick visuals, the narrator riffs on how we prepare for things in all other facets of our lives, so why not with booking restaurants? We don’t just book ski holidays without checking the weather, enter karate tournaments without training, or develop AI without considering the consequences, so why would we not prepare to have a better time eating out?
This professional campaign titled 'You’re all set' was published in United Kingdom in July, 2023. It was created for the brand: TheFork, by ad agency: Droga5. This Integrated medium campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted 3 months ago.
Jose Noguer, Chief Marketing Officer
Maud Cariddi, Global Brand Director
Sabine Haddad, Global Head of Content & Communications
Eduard Arcediano, Global Head of Brand Design & Experience
CCO: Shelley Smoler
Group Creative Director: Matt Hubbard
Creative: Florence Russell
Creative: Alex Robson
Senior Designer: Oli East
Head of Production: Peter Montgomery
Producer: Manon Rees
CSO: Damien Le Castrec
Senior Strategist: Eloise Sykes
Managing Director: Heather Cuss
Senior Account Director: Tom Elias
Senior Account Manager: Libby Matthews
Head of Studio: Tim Larke
Editor / Motion Designer: Mike O’Brien
Artworker: Paul Callaby
Artworker: Robert David
Art Buyer: Katerine Gharraph
Production Company Credits
Production Company: Arts & Science
Director: Frank Atlantic
MD / Partner : James Bland
Producer: Lauren Highman
Electric Theatre Collective
MD Jon Purton
Producer Rosie Corbett
Colourist Connor Coolbear
String and Tins
Sound Engineer : Culum Simpson
MD: Rachel Hough
Producer : Eimear Gorey