Holeproof Explorer Socks

You never know where you'll end up

Agency: BBDO


Writer Richard Williams and Art Director Ant Phillips created an idea based on the premise that when you wear Holeproof Explorer socks you just never know where you may end up. The resulting campaign follows the journey of an Aussie bloke, wearing only a loincloth and a pair of Explorer Socks, hanging out with a tribe of Kalahari Bushmen.

This professional campaign titled 'You never know where you'll end up' was published in Australia in August, 2010. It was created for the brand: Holeproof Explorer Socks, by ad agency: BBDO. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Director: Damian Royce
Art Director: Anthony Phillips
Copywriter: Richard Williams
Group Account Director: Tom Ward
Director: Steve Ayson
Producer: Larisa Tiffin
Production Company: Sweet Shop


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