You need more holidays

Agency: FRASER


How can you tell that your vacation is more than overdue? For example, an increasing tiredness of everyday life that no longer gives you enough concentration to do things properly. We used this scenario to set up a launch campaign for holidayheroes, a young online travel portal from Munich, Germany.

Instead of the industry-standard price-focused advertising strategies, the campaign focuses on more vacations for those in need. With humor designed to pick up users in everyday situations to attract strong attention and establish an empathetic connection. Situational comedy from social media with funny every day fails is used for the films.

This professional campaign titled 'You need more holidays' was published in Germany in June, 2024. It was created for the brand: holidayheroes, by ad agency: FRASER. This Digital and Film media campaign is related to the Travel and Tourism industry and contains 3 media assets. It was submitted about 2 months ago by MD Creation: Fernando Barbella of FRASER .


Advertising Agency: FRASER
MD Creation: Fernando Barbella
Creative Director: Alexander Detschades
Sr. Art Director: Raphaela Putz
Art Director: Thit Lin Venning
Account Director: Eike Schlender
Motion Graphics: Kevin Hocking, Tibor Salzburger
Sound Design: Hello Robin
Client: Robin Wolters, Victoria Vlasek, Danica Helfrich


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