Description
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals.
Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just six years. And this is who they’re building an app for. With a belief that customers' data should work for them, not against them, the fintech provides almost five million customers with a free, live credit report, personalised alerts to highlight what might be holding them back, and tailored tips to help improve their score.
The new 30-second spot titled ‘You’ll totally get there’ highlights TotallyMoney’s free credit report and personalised plans, with a narrative that sees people on a journey towards their financial goals — something that will resonate with many who are uncertain about where to start.
The campaign will appear on TV, VOD and YouTube from December 28th and will run for three months, with media planning and buying by Electric Glue.
This professional campaign titled 'You'll Totally Get There' was published in United Kingdom in December, 2022. It was created for the brand: TotallyMoney, by ad agency: St Luke’s. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.
