Description
Splice recently launched a new virtual instrument designed to help music creators shape sound - using world-class recordings, Splice INSTRUMENT features over 1,200 playable presets and intuitive controls. Splice looked to Battery to reframe its role in music production, expanding from a sound provider to a creative companion.
The hero film, “You Heard You Here First,” celebrates that defining moment when a music creator moves beyond imitation and discovers something unmistakably their own. True to Splice’s “by musicians, for musicians” ethos, the cast features musicians who work at Splice, including Grammy-winning producer John Smythe.
This professional campaign titled 'You Heard You Here First' was published on October 22, 2025. It was created for the brand: Splice, by ad agency: Battery. This Film and Integrated media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 2 months ago.
Credits
Splice
SVP Marketing: Jeff Roberto
Sr Director, Brand & Community: Bobby Taylor
Associate Creative Director: Simone Stafford
Art Director: Eric Hartman
Battery
Executive Creative Director: Scott Brown
Senior Copywriter: Jake Christensen
Art Director: Jara Cadiz
Art Director: Aanya Nigam
Strategy Director: Mars Mahoney
VP Business Development: Stephanie Tillinghast
Group Brand Director: Abigail Inman
Senior Brand Manager: Kevin Castro
Executive Producer: Stanton Hill
Head of Production: Marco Vidalis
CEO & Co-founder: Anson Sowby
CCO & Co-founder: Philip Khosid
Denim Production Company
Director: Glenn Michael
Executive Producer: Cam Frengopoulos
Line Producer: Travis Richel
Director of Photography: James Arthur
Daydream Edit
Editor: Red Barbaza
Executive Producer: Ainslie Thomas
Arketype
Colorist: Simon Box
Executive Producer: Chantelle Blagrove
Cult Studios
Mixer: Tanguy Meunier
Producer: Vanessa Gauthier
