To those you love the most

In Ecuador, Christmas is a time for giving — but not everyone can give as much as they wish. Inspired by that truth, La Lotería de Navidad launches its new campaign “Para los que más quieres” (“For the ones you love the most”), a heartfelt story that redefines the meaning of gifting.

The film follows a young woman who celebrates Christmas with contagious enthusiasm long before anyone else does. While others don’t always understand her spirit, her story becomes a tribute to those who believe in the power of small gestures and genuine love. Along her journey, Guachito Elf, the brand’s beloved character, reminds us that even when we can’t give everything, our intentions and affection are what truly matter.

This year, La Lotería invites Ecuadorians to start a new tradition: adding lottery tickets to their Christmas gifts. Each ticket carries not only the chance to win but also a personal dedication — “From” and “To” — transforming it into a message of hope: “I wish you could have it all, and I hope luck makes it happen.”

Beyond spreading joy, every ticket sold contributes to a greater cause: supporting over two million Ecuadorians through the Junta de Beneficencia, turning every gift into an act of giving back.