Description
The holidays are Shutterfly’s Super Bowl. During the peak season the leading ecommerce retailer for personalized gifts and cards produces more than 200 million personalized holiday cards, and millions of ornaments and photobooks. In a new campaign, Shutterfly created a custom jingle for the Make Something that Means Something creative, moving away from the parody of gifting meaningless stuff to emphasize the emotion of giving (and receiving) truly personalized holiday cards and gifts.
Shutterfly is doubling down on partnerships with a roster of influencers, and two new brand collaborations - Little Sleepies, featuring a new collection of matching family PJ prints and cards to benefit Baby2Baby and a new collection with home design duo Chris Loves Julia featuring personalized card and gift designs.
With a national rollout across linear TV, streaming, and social, the multi-channel push aligns closely with consumer behavior and aims to drive both brand love and direct response.
This professional campaign titled 'Make Something that Means Something' was published in United States in October, 2025. It was created for the brand: Shutterfly, by ad agency: Laforce. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted about 2 months ago.
