Canadian Credit Union Association

You First, Banking Second

Agency: Camp Jefferson


Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members.

This professional campaign titled 'You First, Banking Second' was published in Canada in June, 2019. It was created for the brand: Canadian Credit Union Association, by ad agency: Camp Jefferson. This Digital medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 4 years ago by external communications manager: Justin Furman of Vision7.


Advertising Agency: Camp Jefferson, Toronto, Ontario, Canada


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