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adidas

You Can’t Pick A Greatest Football Player of All Time

Agency: Opinionated

Description

Here’s the thing about soccer in America: even though it's by far the most popular sport on the planet, and one American team is indisputably the best in the world, football—American football—remains America’s #1 sport. And basketball is a close second.

With the FIFA Women’s World Cup quickly approaching, adidas wanted to highlight this tension in a fun, positive way by showcasing how our football (and basketball) athletes are huge fans of women’s soccer, and agree that their back-to-back World Cup championships and run for an unprecedented third, ensure they are the best “football” players of all time.

“It has been an incredible year for sport and to mark this milestone we brought some of our greatest athletes together to show support for soccer and the incredible players we will celebrate on the pitch this summer,” said Chris Murphy, SVP Brand Communications at adidas.

adidas’ soccer athletes highlighted include: Alana Cook, Lindsey Horan, Casey Murphy, Trinity Rodman, Ashley Sanchez, Becky Sauerbrunn, Andi Sullivan and Emily Sonnet.

The film was directed by Taylor Twist and debuted during the NBA Finals. It will air in broadcast and digital leading up to the start of the FIFA Women’s World Cup tournament. The film’s athletes were shot in their hometown stadiums or locations special to them.

This professional campaign titled 'You Can’t Pick A Greatest Football Player of All Time' was published in United States in June, 2023. It was created for the brand: adidas, by ad agency: Opinionated. This Digital and Film media campaign is related to the Fashion, Fitness, and Sportswear industries and contains 1 media asset. It was submitted about 1 year ago.

Credits

Agency: Opinionated
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Rob Palmer
President: Trish Adams
Associate Creative Director: Cameron Soane
Art Director: Priyanka Pai
Copywriter: Cristina Thorson
Designer: Laura Peltzer, Susanna Avila
Director of Production: Patty Brebner
Producer: Cole Davenport
Strategic Planning: Dave Daines
Account Team: Whitney Calvin, Marcelina Ward, Michael Dalton
Business Affairs: Matt Hughes/Birdie Management

Production Company: A Fresh Face In Hell
Director: Taylor Twist
Executive Producer: Jason Botkin
Director of Photography: Mitchell Perrin, Ryan Galvan,
Line Producer: Chris Palladino

Editorial Company: Lucky Day
Editor: Dylan Sylwester
Producer: Dan Gorczyca

Company: Foxey Looks
Colorist: Harris Charalambous
Online Artist: Raphael Mosley
Sound Artist: Chip Sloan

Animation Lead: Nathaniel Akin
Animation House: Oxen.tv

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