You Are Not A Duck

Two Tango Collaborative has developed a new, fully integrated campaign for the Virginia Department of Motor Vehicles Highway Safety Office to promote pedestrian safety as more distractions influence road safety behaviors.

The campaign plays on the human truth that drivers will stop and watch a turtle cross the road, coo at a family of ducks, and even swerve to avoid hitting a squirrel. But when a human slows them down? Patience wears thin and attention spans shrink.

Two Tango partnered with Director Brian Camp of Brian Camp Pictures and Preymaker, a prolific and groundbreaking content and creative studio to create the new DMV pedestrian safety commercial. Based in the familiar nature documentary style, the principal film of the “You Are Not a Duck” campaign pays homage to nature documentaries, British narrator and all. Directed and filmed by Brian Camp, the live-action footage was enhanced with CGI elements, including a mother duck and duckling, created by Preymaker. Every detail – from beak to tail – was meticulously poured over to make the animals hyper realistic and seamlessly integrated into their real-world environments.