Close Calls DMV Motorcycle Safety
Description
In an effort to promote motorcycle safety and the Virginia Rider Training Program, the Virginia DMV launches new campaign developed by Two Tango Collaborative. The campaign stresses the lifesaving benefits of taking a motorcycle training course through an honest and all too real conversation about “close calls” that all riders can relate to.
“If any subculture can spot a poser, it’s motorcyclists,” said Executive Creative Director, Erin Sarro. “We wanted to tell the story—their story—in a fresh, cinematic way that conveys the importance of staying educated to enjoy the incredible feeling of riding. We knew authenticity was going to be paramount in this campaign, so we chose a director and actor who are both avid, experienced riders. Every detail—bikes, gear, body movements, vocal expressions—was meticulously accurate.”
In partnership with Richmond-based production studio Spang TV and director Trevor Paperny, the 30-second commercial was shot around Virginia. In Your Ear Studios mixed the audio as well as the radio spots.
The campaign will run in Virginia through the beginning of September 2024.
This professional campaign titled 'Close Calls' was published in United States in August, 2024. It was created for the brand: Virginia Department of Motor Vehicles, by ad agency: Two Tango Collaborative. This Integrated medium campaign is related to the Automotive and Personal Transportation, Health, and Public Interest industries and contains 3 media assets. It was submitted over 1 year ago by Account Supervisor: Noah Autry of Two Tango Collaborative.
Credits
Executive Creative Director: Erin Sarro
Senior Art Director: Bailey Grandis
Senior Copywriter: Chris Martin
Junior Graphic Designer: Hallie Catron
VP of Production: Wendy Wyne
Group Account Director: Michael Foster
Account Supervisor: Noah Autry
Production Company: Spang TV
Director: Trevor Paperny
Audio: In Your Ear
