Local Heroes
Description
The word “heroes” is a bit of a misnomer. According to research and interviews, first responders don’t consider themselves to be such; they’re just doing the job they were put on this planet to do. They give their all on the scenes of crashes, in the ER, and as liaisons to families and loved ones. But what comes before the crash? What could have been done to prevent it?
Our move: With this annual campaign, we once again break the Virginia DMV out of the PSA mold by using emotionally powerful stop-motion photography to narrate the all-too-common tragedy experienced by responders across the Commonwealth. The best way to honor them? Make life-saving decisions before you hit the gas.
This professional campaign titled 'Local Heroes' was published in United States in July, 2024. It was created for the brand: Virginia Department of Motor Vehicles, by ad agency: Two Tango Collaborative. This Audio, Film, and Integrated media campaign is related to the Automotive, Health, and Public Interest industries and contains 1 media asset. It was submitted about 2 months ago by Account Supervisor: Noah Autry of Two Tango Collaborative.
Credits
Advertising Agency: Two Tango Collaborative
Executive Creative Director: Erin Sarro
Senior Art Director: Sissy Estes
Senior Copywriter: Maryann Neary-Gill
Junior Graphic Designer: Hallie Catron
VP of Production: Wendy Wyne
Group Account Director: Michael Foster
Account Supervisor: Noah Autry
Production Company: Brian Camp Pictures
Director: Brian Camp
Audio: In Your Ear
