Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people.
This professional campaign titled 'Yoga Art' was published in Brazil in January, 2017. It was created for the brand: Lenovo, by ad agency: Ampfy. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Ampfy, Sao Paulo, Brazil
Chief Creative Officer: Fred Siqueira
Associate Creative Director: Will Ferrari
Art Director: Alexandre Nascimento
Copywriters: Udo Nery, Will Ferrari
Illustrators: Zezao, Mari Pavanelli , Cranio, Muretz