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ZHIBEN

Yifinite

Agency: Final Frontier

Description

Final Frontier was invited to create three product films for new makeup brand, Yifinite. To direct, the production company drafted CG design and animation trendsetters, Serial Cut.

Each of the three films promotes one of the brand’s first ever products, namely a foundation (titled “Qìdiàn”), a lip gloss and a lipstick (“Chún Yòu & Chún Ní”), and a setting powder (“Sànfěn”). Sànfěn has yet to launch.

Yifinite is a new brand under Chinese skincare brand, ZHIBEN. This most recent collaboration brings the total number of Final Frontier films made with ZHIBEN to 12.

This professional campaign titled 'Yifinite' was published in China in March, 2023. It was created for the brand: ZHIBEN, by ad agency: Final Frontier. This Film medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted about 1 year ago.

Credits

Client: Yifinite
Production Company: Final Frontier
Executive Production: Chris Colman, Gus Karam, Julieta Zajaczkowski
Executive Creative Director: Claus Cibils
Lead Producer: Eric Zheng, Ella Wang
Creative coordinator: Agus Kröl
Studio: Serial.Cut
Creative direction: Sergio del Puerto
Art direction: Nono Palacios, Sam Seoane, Mike Fernández, José Medina
Animation: Craig Minchington, Jon Gallo
Simulations: Jay Tee, Juan Segura
Project manager: Susana Bilbao
Music & Sound Design: Facundo Capece

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