Year of the Elephant

Agency: Grey


February 8th marks the beginning of the Chinese New Year, with millions of people around the world coming together to celebrate the Chinese Year of the Monkey. But this year, with momentum building to finally stop the illegal ivory trade and end the years-long poaching war on elephants, WildAid is calling on the world to help make 2016 the first ever Year of the Elephant.

This professional campaign titled 'Year of the Elephant' was published in United Kingdom in February, 2016. It was created for the brand: WildAid, by ad agency: Grey. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: Grey, London, UK
Chief Creative Officer: Nils Leonard
Creative Directors: Ben Clapp, Dave Monk
Senior Art Director: Andy Lockley
Creatives: Dominic Butler, Liam Riddler
Head of GreyWorks: Dee Butler
TV Producer: Angela Glover
Production Assistant: Josh Clark
Global Planning Partner: Aisling Ryan
Digital Strategy: David Anyetei, Sam Gibbs, Perry Nightingale
Managing Partner: Nick Dutton
Business Director: Sarah Quinn
Account Director: Lucy Kozak
Account Manager: Florence MacKenzie
Head of PR: Veronique Rhys-Evans
Senior PR Manager: Ollie Dearn
New Business Manager: Paul Wentworth
Senior Creative Producers: Shaun Musgrove, Martin McGinn, Gemma Hose
Designers: Beatriz Coias, Yassa Khan
Calligrapher: Yizou Zhao
Illustrator: Olivia Knapp
Photography Production Company: Hogarth Studio
Production Producers: Sam Black, Bruce Gill
Photographers: Paul Jeffries, Alan Harford


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