Yakta-Jason "Nothing cuts more"
Yakta-Jack-o-lantern "Nothing cuts more"
Yakta-Ghost face "Nothing cuts more"
Description
In a market dominated by sameness, lawn mower brands often speak the same visual language, performance, precision, and reliability. Yakta, a challenger brand built on raw engineering and fearless design, wanted to stand out during Halloween, a time when “cutting” takes on a darker, more playful meaning.
By placing iconic Halloween figures, from the jack-o-lantern-headed rider to the masked slashers, behind the wheel of a Yakta mower, we turn horror’s most infamous “cutters” into unlikely brand endorsers.
This professional campaign titled 'Yakta Halloween' was published in Canada in October, 2025. It was created for the brand: Yakta, by ad agency: Arrowquip Marketing. This Digital medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Chief marketing officer: Brodie Milne
Creative director: Amy Paulic
Content Lead: Janelle Hulme
Art Director: Olumaiye Aladeniji
Copy Writter: Olumaiye Aladeniji
Photographer: Olumaiye Aladeniji
Digital Artist: Olumaiye Aladeniji
