Description
Meet Granny Microwave — the cyber-gran who conquered the Russian web.
A mix of tech, offbeat humor and soul in a viral ad about cozy AI-crafted fast food.
The iconic lines — “Gran, boost it!” and “Meemaw, you gave me fever!” — spread across meme culture, turning dumplings into digital legends.
This professional campaign titled 'Neuroboost' was published on November 01, 2025. It was created for the brand: Hot stuff, by ad agency: Shchi Production. This Digital, Experiential, and Film media campaign contains 4 media assets. It was submitted 6 days ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
https://shchiprod.ru/en
@shchiproduction (Instagram)
Shchi Production
Evgeny Pyriev — Director, AI Artist, Composer, Sound Designer
Alexander Martynov — Production Director, Motion Designer
Mitya Bugayev — Art Director, AI Artist
Ruslan Abdulaev — Designer, AI Artist
Inna Samylova — Creative Director
Dmitry Romashchenko — Copywriter
Yulia Rudneva — Account Manager
Genius Group
Nikolay Lapin — Executive Producer
Elena Nazarova — Account Group Head
Hot Stuff
Denis Martasov — Marketing Director
Olga Gerasimova — Brand Director, Hot Stuff
Lyubov Bilalova — Head of Marketing Communications
Alexandra Filimonova — Lead Brand Manager
Anastasia Kosheleva — Brand Manager
