The Walt Disney Company

X-Ray Story - Buzz

Agency: BBDO


To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.
(A collaboration between BBDO Dublin, The Walt Disney Company, Ireland and Our Lady’s Children’s Hospital, Crumlin.)

This professional campaign titled 'X-Ray Story - Buzz' was published in Ireland in March, 2018. It was created for the brand: The Walt Disney Company, by ad agency: BBDO. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: BBDO, Dublin, Ireland
Creative Director / Art Director: Kirk Bannon
Copywriter: Des Kavanagh
Account Manager: Lorna Begg

The Walt Disney...
John West


iStock Essentials

Disney Store in Paris

Artist: FelixCatana

iStock Signature

Exterior of Disney store with bl...

Artist: coldsnowstorm

iStock Signature

Mickey Mouse Ballon

Artist: MonicaNinker

iStock Essentials

Downtown Disney Remains Quiet As...

Artist: Kelvin Cheng

iStock Essentials

Streaming Mobile Apps

Artist: hapabapa

iStock Signature

Cross-Harbour Tunnel in Hong Kong

Artist: winhorse

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.