To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.
(A collaboration between BBDO Dublin, The Walt Disney Company, Ireland and Our Lady’s Children’s Hospital, Crumlin.)
This professional campaign titled 'X-Ray Story - Bullseye, X-Ray Story - Woody' was published in Ireland in March, 2018. It was created for the brand: The Walt Disney Company, by ad agency: BBDO. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 5 years ago.
Advertising Agency: BBDO, Dublin, Ireland
Creative Director / Art Director: Kirk Bannon
Copywriter: Des Kavanagh
Account Manager: Lorna Begg