For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door.
This professional campaign titled 'Wrongly addressed mailing' was published in Belgium in October, 2009. It was created for the brand: HealthCity, by ad agency: Duval Guillaume. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth