The Tofoo Co

Wow of Now

Agency: Who Wot Why


The “Wow of Now” campaign bucks the trend of vegan food being talked about in an overly environmentally friendly, preachy tone to deliberately take on punchy everyday food ads. Pitched like comms for dirty burgers or dripping tacos, Tofoo becomes loud, messy and in your face.

This professional campaign titled 'Wow of Now' was published in United Kingdom in September, 2020. It was created for the brand: The Tofoo Co, by ad agency: Who Wot Why. This Outdoor medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 3 years ago.


Advertising Agency: Who Wot Why, UK
ECD: Ben Walker
ECD: Sean Thompson
Strategy Partner: Joanna Dann
Creative Director: Jack Walker
Creative Director: Ali Dickinson
Business Director: Katie Savelli
Senior Producer: Christian Lobo
 Photographer: Richard Pullar
Producer: Waldo Wilkinson
Food Stylist: Tanya Sadourian


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