Worse Places

Agency: Buentipo Anchor


TUGO, a home furniture and accessories brand in Colombia that has a sales section for second-hand and imperfect furniture.

How do we change the consumer mindset towards used furniture?

Make consumers curious about this section of the stores and turn it into an alternative and sustainable business.

Impact description:
Through this campaign, Tugo was able to move their stock of used furniture, generating interest among consumers to discover unique furniture and give them a second life.

As a result, the stores had to expand the initially designated space with parking annexes due to the massive number of people interested in purchasing second-hand furniture.

This professional campaign titled 'Worse Places' was published in Colombia in January, 2022. It was created for the brand: Tugo, by ad agency: Buentipo Anchor. This Print medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted about 1 year ago.


Advertising Agency (School): Buentipo Anchor Bogotá Colombia
Production Company: Buentipo Anchor
CEO: Jose Mendoza
CCO: Joffre Carmona
CXO: Quimet Brugues
General Creative Director: Christian Tufano / Juan Carlos Valero
Creative Director: Francisco Jimenez
Digital Retoucher: Eugenio Reyes
Account Director: Juana Cortes
Brand: Tugo Furnitures
Marketing and Innovation Manager: Cristian Morales


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