World without plastic

A plastic-free bag that turns into fish food. With this powerful innovation, we will call on the population and other brands to find solutions that help reduce the amount of plastic that pollutes different Colombian ecosystems.

In our campaign, we will make it evident how plastic pollution has changed nature; forests now coexist with plastic bags, jars, and lids, our waters are now home to complete islands of plastic waste, but the saddest part is that species that used to inhabit these ecosystems have started to transform. They are now animals that were forced to learn to live with plastic in their environments and bodies.

With the presentation of each of the striking species, we will invite the population to take action before plastic transforms and extinguishes the species as we know them.

With this initiative, we will present our new environmentally friendly bag, a bag made from cassava starch that turns into food for any species, turning our own operation into a solution that seeks to prevent improperly discarded plastic from further harming ecosystems.