Inter Rapidísimo

World without plastic

Agency: Brave

Plastic-coated butterfly fish

Seahorse in plastic bag

Octopus in plastic cup

Plastic-Finned Dolphin

Hawksbill turtle with plastic coat - Inter Rapidísimo - Colombia

Family of plastic jellyfish

Plastic cave frog

Red plastic-headed octopus

Plastic-bearded humpback whale

Plastic-crested iguana

Whale shark plastic collector

Plastic-feathered flamingo

Seal in plastic net

Great egret with plastic coat

Shark with plastic tongue


A plastic-free bag that turns into fish food. With this powerful innovation, we will call on the population and other brands to find solutions that help reduce the amount of plastic that pollutes different Colombian ecosystems.

In our campaign, we will make it evident how plastic pollution has changed nature; forests now coexist with plastic bags, jars, and lids, our waters are now home to complete islands of plastic waste, but the saddest part is that species that used to inhabit these ecosystems have started to transform. They are now animals that were forced to learn to live with plastic in their environments and bodies.

With the presentation of each of the striking species, we will invite the population to take action before plastic transforms and extinguishes the species as we know them.

With this initiative, we will present our new environmentally friendly bag, a bag made from cassava starch that turns into food for any species, turning our own operation into a solution that seeks to prevent improperly discarded plastic from further harming ecosystems.

This professional campaign titled 'World without plastic' was published in Colombia in March, 2023. It was created for the brand: Inter Rapidísimo, by ad agency: Brave. This Ambient, Design, and Film media campaign is related to the Transport industry and contains 15 media assets. It was submitted about 1 year ago by Gerente de publicidad: Edwin Romero of Inter Rapidísimo.


Advertising Agency: Brave Colombia
Chief innovation Strategic: Isaac Chaparro Mendez
Advertising Manager - Creative Director: Edwin Romero
Art Director: William Martínez López
Copywriter: Daniel Santiago Garzón Correa
Web Master: Christian Camilo Fajardo Hernandez
Web Master: Jefersson Andres Bautista Vega
D.P.: David Camilo Salazar Cubillos - Luis Felipe Correal Anchique
Graphic Designers: Javier Alexander Pachón Santana - Jonathan Bustos Melendez - Gabriel Eduardo González - Julián Getzamha
Marketing Manager: Sandra Milena Otalora Calvera
Marketing Director: Sara Alfonso Villalba
PR Director: Lauri Maritza Espinosa Suarez
Country: Colombia


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