Nowadays, a water popsicle is nothing but an ice block. However if we don’t act at all, the lack of water in the world can transform this into a prime flavor. That’s why on World Water Day, Cristalina Mineral Water distributed water popsicles with a message about the day in their package. Encouraging people to act against the waste of water, the unexpected flavor promoted a reflection about the actual meaning of the water in our lives and how we need to start to do our part now.
This professional campaign titled 'World Water Day' was published in Brazil in March, 2015. It was created for the brand: Cristalina, by ad agency: Pandora. This Direct medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: Pandora, Natal, Brazil
Creative Director / Art Director: Caio Vitoriano
Copywriter: Állika Lira
Illustrators: Angelo Galvão de Sá, Romero Sá
Photographer: Jomar Dantas
Media: Ruth Guará
Producer: Andrea Alves
Account Executive: Amanda Furtado
Final Artworker: Anderson Padawan