DSI Tyres

World Oceans Day

Agency: zMessenger


The Ocean: Life and livelihoods

The ocean covers over 70% of the planet. It is our life source, supporting humanity’s sustenance and that of every other organism on earth.
The ocean produces at least 50% of the planet’s oxygen, it is home to most of earth’s biodiversity, and is the main source of protein for more than a billion people around the world. Not to mention, the ocean is key to our economy with an estimated 40 million people being employed by ocean-based industries by 2030.

Even though all its benefits, the ocean is now in need of support.
With 90% of big fish populations depleted, and 50% of coral reefs destroyed, we are taking more from the ocean than can be replenished. To protect and preserve the ocean and all it sustains, we must create a new balance, rooted in true understanding of the ocean and how humanity relates to it. We must build a connection to the ocean that is inclusive, innovative, and informed by lessons from the past.

“The Ocean: Life and Livelihoods” is the theme for World Oceans Day 2021, as well as a declaration of intentions that launches a decade of challenges to get the Sustainable Development Goal 14, “Conserve and sustainably use the oceans, seas and marine resources”, by 2030.

Stop the Pollution #save the ocean

This professional campaign titled 'World Oceans Day' was published in Sri Lanka in June, 2021. It was created for the brand: DSI Tyres, by ad agency: zMessenger. This Design, Digital, and Print media campaign is related to the Automotive, Other, and Transport industries and contains 1 media asset. It was submitted 12 months ago by Art Director / Creative Designer: Rukshan Demahalgiriya.


Advertising Agency : zMessenger
Creative Director : Vishan Batepola
Art Direction / Creative Skills : Rukshan Demahalgiriya
Copy skills / Senior Digital Content Specialist : Pubudu Alwis


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