You’ve Got the Power

Agency: Union


Independent creative and performance marketing agency Union has launched “Keep it Simple,” an integrated marketing campaign for NRG Home, to let consumers know that they have the power to choose their energy provider.

The campaign targets the Illinois, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and Ohio markets through Paid Social, Programmatic/Display, OTT, Paid Search, and TV. Ads will run on ABC and other networks. NRG serves more than three million retail customers.

In addition to letting consumers know they have the power to choose their energy provider, the creative focuses on how simple it is to switch to NRG at

This professional campaign titled 'You’ve Got the Power' was published in United States in June, 2022. It was created for the brand: NRG, by ad agency: Union. This 360° medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted over 1 year ago.


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