Heineken Marvel

World-Class Light Beer for World-Class Bubs

Agencies: LePub BBH USA Reynolds' Maximum Effort


"One thing that Deadpool and Wolverine can agree on is that Toad is not in anyone’s top 10 mutants. But that’s not why you’re here. The other thing we agree on is that we're happy to be entering the MCU with Heineken Silver. Nothing gets you through the long and frequently confusing days in the multiverse like the crisp and refreshing taste of Heineken Silver."

LePub, BBH USA and Reynolds' Maximum Effort developed the campaign, with Bryan Rowland directing through Loon Productions.

This professional campaign titled 'World-Class Light Beer for World-Class Bubs' was published on May 21, 2024. It was created for the brands: Heineken and Marvel, by ad agencies: BBH USA, LePub, and Reynolds' Maximum Effort. This Film medium campaign contains 1 media asset. It was submitted about 2 months ago.


CMO Heineken USA: Jonnie Cahill
VP Heineken USA Brand: Borja Salinas Manso
Senior Director Heineken USA Brand: Tonia Mancino
Senior Manager Heineken USA Brand: Joe Conti
Sr. Director Global Heineken Brand: Nabil Nasser
Heineken Global Strategy & Communication Director: Daniela Iebba
Heineken Global Communications Manager: Guilherme De Marchi Retz

Global CEO Global, CCO Publicis Worldwide: Bruno Bertelli
CCO: Mihnea Gheorghiu
Business Director: Francesca Baldrighi

Group Creative Directors: Sapna Ahluwalia & Yohan Daver
Associate Creative Directors: Greg Bruce & Jack Graham

EVP, Partnerships, Promotions, Synergy & Events: Lylle Breier
VP, Partnership Management & Operations: Holly Frank
VP, Marketing Partnerships & Promotions: Tina Goss
VP, Marketing Partnerships: Ty Ervin
Director, Creative Marketing Partnerships: Andrew Staub
Writer/Producer, Creative Marketing Partnerships: Evan Aronson
Director, Creative Marketing Partnerships: A.J. Fierro
Director Marketing Partnerships & Promotions: Emily Henley
Senior Manager, Marketing Partnerships & Promotions: Victor Farfan


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