We, as a society, still tend to treat AIDS victims as outcasts. The idea is to hammer on the fact that if the disease doesn't treat anyone any differently, then we as a society discriminate against HIV victims.
This professional campaign titled 'World AIDS Day' was published in India in December, 2022. It was created for the brand: Khadim, by ad agency: Digitale. This Content, Design, and Digital media campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 2 months ago.
Advertising Agency: Digitale India
Strategy and Copy: Jayanta Roychowdhury
Design: Subhankar Dey