All of us want to leave our mark, a legacy, behind. Something to be remembered for. On 'Anti Tobacco Day', we wanted to give this an 'unpleasant twist' and pass on a hard-hitting message that it's good to want to leave a legacy or mark behind you, but not by smoking and dying early.
The visual is murky and creates the mood of the design, with the footprint in ashes (which denotes both a cigarette and fire). A subtle way of establishing that the person has left their mark like this, which isn't an ideal way to leave one's mark or legacy behind. Say no to 'Tobacco'.
This professional campaign titled 'Leave Your Mark' was published in India in May, 2023. It was created for the brand: Khadim, by ad agency: Digitale. This Design and Digital media campaign is related to the Fashion industry and contains 1 media asset. It was submitted 4 months ago.
Advertising Agency : Digitale
Content & Strategy : Jayanta Roychowdhury
Art Director : Akash Mondal