True human character can't be judged simply based on appearances.
Against the backdrop of the horrible case of a Lagos Bus Rapid Transit (BRT) driver, Andrew Nice, who was alleged to be involved in the abduction and brutal killing of a 21-year-old Nigerian tailor, Oluwabamise Ayanwole, this visual concept was created for Payarena's employee verification service.
To bring it to life in a relevant and relatable way, the creative team borrowed famous deceptive wolf characters from three children's story books: The Three Little Pigs, The Boy Who Cried Wolf and Little Red Riding Hood.
This professional campaign titled 'Workplace Wolves' was published in Nigeria in March, 2022. It was created for the brand: Payarena, by ad agency: Ogilvy. This Outdoor and Print media campaign is related to the Electronics, Technology and Professional Services industries and contains 3 media assets. It was submitted about 1 year ago.
Advertising Agency: Ogilvy Nigeria, Lagos, Nigeria
Chief Creative Officer: Henry Akpede
Creative Director: Jolomi Awala
Deputy Creative Director: Kayode Sanwo
Copywriter: Talha Tajudeen
Illustrator: Tosin Okusi
Art Director: Oluranti Akerele
Account Manager: Olubunmi Abimbola
Group Account Director: Seyi Layade
Head Of Strategy: Adeola Kayode