We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear.
This professional campaign titled 'Workout' was published in Belgium in July, 2017. It was created for the brand: Wereldsolidariteit, by ad agency: Boondoggle. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Boondoggle, Leuven, Belgium
Executive Creative Director: Leon Jacobs
Creative Director: Merel Van den Broeck
Art Directors: Merel Van den Broeck, Jonas Marysse, Dirk Pierloot
Copywriter: Willem De Geyndt
Director: Edouard Valette
Production: Caviar Brussels