In today’s society, men are expected to be providers no matter the cost. This pressure to provide often results in men experiencing a high level of work stress which may eventually lead to suicidal thoughts.

For International Men’s day 2022, we want to encourage and shine the spotlight on men who may have developed suicidal thoughts due to work stress, ultimately providing them with an outlet to seek help.

This professional campaign titled 'WORKED UP MEN' was published in Nigeria in November, 2022. It was created for the brand: Love, Peace & Mental Health Foundation, by ad agency: X3M Ideas. This Digital and Print media campaign is related to the Health industry and contains 3 media assets. It was submitted over 1 year ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3m Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma, Oladunni Williams
Head Of Art: Samuel Oluwagbemi
Art Directors: Samuel Oluwagbemi, Owolabi Ogunkoya, Joel Jeff-Onyegbule,
Copywriters: Misturah Owolabi, Nancy Ogbu
Photographer: Owolabi Ogunkoya
Client: LPM Foundation


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.