Becoming a mother can trigger powerful emotions in a women - from excitement and joy to fear and anxiety. But it can also result in something you might not expect, depression.
Rapid changes both physically and emotionally can often be attributed to this as a lot of new moms feel trapped after giving birth because their whole life as they knew it changes and they feel their life is not normal again.
Most women have to deal with this alone because their partners do not understand what they feel.
This is even worse in Nigeria as Postpartum Depression is not even considered a ‘thing’ yet whereas lot of women suffer from it in silence.
With Mother’s day around the corner, our campaign aims to bring awareness to this issue that a lot of new moms may be experiencing.
This professional campaign titled 'Motherhood Sentence' was published in Nigeria in May, 2022. It was created for the brand: Love, Peace & Mental Health Foundation, by ad agency: X3M Ideas. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted over 1 year ago by Art Director: Sheu Sodiq of X3m ideas.
Advertising Agency: X3m Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Head Of Design: Abisoye Odewole
Art Directors: Samuel Oluwagbemi, Akinyemi Akinlonu, Joel Jeff-Onyegbule,
Copywriters: Kelechi Uduma, Precious Akinkugbe
Photographer: Adeolu Shogbola
Brand Manager: Yvette Ogungbe, Vivian Obiomah