“I’m ok.” is mostly the default response men give when asked how they are, even when they are going through the worst of situations like depression.
This is to inform men (as well their loved ones / friends and family) that saying 'I'm okay' isn't the same as feeling okay". This campaign is encouraging men to take action when it comes to their mental wellness.
This professional campaign titled 'BEING “OK” FOR REAL' was published in Nigeria in June, 2022. It was created for the brand: Love, Peace & Mental Health Foundation, by ad agency: X3M Ideas. This Digital and Print media campaign is related to the Health industry and contains 6 media assets. It was submitted about 2 months ago by Art Director: Sheu Sodiq of X3m ideas.
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma,
Art Directors: Sodiq Sheu, Sam Olorundare, Paul Akpede, Oyindamola Asapetu
Copywriters: Aidovhioghie Anani, Misturah Owolabi, David Odey
Illustrator: Sodiq Sheu