Description
Life Is Great; the European launch campaign for the New Mitsubishi Outlander PHEV. No dizzying special effects. No endless lists of technical features. No far-fetched stories. Just real life. This flagship SUV is designed to make your daily drives effortless and push your boundaries when the moment calls for it.
Directed by Niels Bourgonje and produced by Chev Productions, this stylish film brings the versatility of the New Outlander PHEV to life. The exclusive soundtrack, composed by Soundsright, enhances the feeling of freedom and the power to choose your own path.
This professional campaign titled 'Life is great' was published in Multinational Europe in February, 2025. It was created for the brand: Mitsubishi Motors Europe, by ad agency: Mad. Avenue. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 1 month ago by Creative Director: Gert van der Kaay of Mad. Avenue.
Credits
Client: Mitsubishi Motors Europe
Client: Alex Thomas, Myrthe Beulenkamp, Jorijn Lenssen, Alwin Houthoff
Agency: Mad. Avenue
Creative Director: Gert van der Kaay
Copywriter: Jan de Roos
Strategy Director: Jose Evers
Account: Daniel Kok
Production company: Chev Productions
Director: Niels Bourgonje
DOP: Sjors Mosman
Producers: Eva Wulp, Charlotte Cattel
Photographer: Gijs Spierings
Edit: Dylan Connor Haigh
VFX: Jan Swienink
Online: Emily Duurland
Grading: Joppo @De Grot
Music & SFX: Soundsright
