In recognition of PTSD Awareness Day, this campaign seeks to shed light on the profound impact of words on mental health. Presented through three thought-provoking ads, each carrying a powerful message, the campaign urges individuals to protect their mental space by choosing words over weapons.
The visuals in these ADs depict the formation of knives, guns, and bombs using strong offensive words. By utilizing such imagery, the campaign aims to emphasize that words possess immense potential to harm or heal.
The campaign aims to raise awareness about the lasting impact of verbal aggression and the prevalence of post-traumatic stress disorder (PTSD) in our society. It underscores the importance of fostering a compassionate environment where individuals choose their words carefully, demonstrating empathy and understanding toward others.
By promoting dialogue, empathy, and respectful communication, this campaign hopes to encourage society to be mindful of the lasting scars that hurtful words can inflict. By consciously choosing words as tools for understanding and support, we can contribute to creating a more empathetic and mentally healthy world.
This professional campaign titled 'Words could be weapons' was published in Nigeria in June, 2023. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Digital medium campaign is related to the Health industry and contains 3 media assets. It was submitted 5 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Chief Creative Officer: Triumph Johnson
Account Director: Olamide Oshinaya
Creative Lead (Process): Stanley Chinedum
Creative Lead (Art): Oluwaseun Oladipupo
Account Manager: Akinnifesi Akinyemi
Senior Copywriter: Helen Balogun
Art Director: Ifeanyi Akannu