The task for the brand was to engage in a two way communication with all the 7000+ employees and bring them to one single platform where these employees can act as internal social influencers to amplify the digital campaign. Regular engagement with HP employees was usually a monologue. But by becoming a principal partner of RCB during the IPL season, HP wanted to engage with all 7000+ employees where they can help in amplifying the digital conversation on the internet during the IPL season.
Make every employee feel proud of the historic venture their organization had entered into and bind them together into a solid force that would be the voice of the brand, like its own influencer army.
Started the biggest employee engagement program of HP India —
Indian Panga League.
Our strategy was executed in three phases: Deployment + Adoption + Engagement
The formula was simple — share HP’s social media content through Sociable and score runs. The highest run-getter would win amazing rewards and meet the RCB team. Every like counted as a run, a share on FB/ Twitter was a Super Four and LinkedIn was Shandaar Six.
Registration in the first two hours: 100+
Registration in a month: 1700+
Employees active at once: 700+
UGC created by employees: 7000+
This professional campaign titled 'Internal Panga League ' was published in India in July, 2023. It was created for the brand: HP, by ad agency: NEM Digital. This Content, Digital, and Direct media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 3 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Nothing Else Matters