Description
Challenge:
The task for the brand was to engage in a two way communication with all the 7000+ employees and bring them to one single platform where these employees can act as internal social influencers to amplify the digital campaign. Regular engagement with HP employees was usually a monologue. But by becoming a principal partner of RCB during the IPL season, HP wanted to engage with all 7000+ employees where they can help in amplifying the digital conversation on the internet during the IPL season.
Insight:
Make every employee feel proud of the historic venture their organization had entered into and bind them together into a solid force that would be the voice of the brand, like its own influencer army.
Idea:
Started the biggest employee engagement program of HP India —
Indian Panga League.
Our strategy was executed in three phases: Deployment + Adoption + Engagement
The formula was simple — share HP’s social media content through Sociable and score runs. The highest run-getter would win amazing rewards and meet the RCB team. Every like counted as a run, a share on FB/ Twitter was a Super Four and LinkedIn was Shandaar Six.
Result:
Registration in the first two hours: 100+
Registration in a month: 1700+
Employees active at once: 700+
UGC created by employees: 7000+
This professional campaign titled 'Internal Panga League ' was published in India in July, 2023. It was created for the brand: HP, by ad agency: NEM Digital. This Content, Digital, and Direct media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 10 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
