Launched in five languages globally, the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to “The Smile of the Child”, the largest Greek Non-Governmental Organization committed to improving the welfare of children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country."

This professional campaign titled 'Word debt' was published in Russia in May, 2016. It was created for the brand: The Smile of the Child, by ad agency: Geometry Global. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Geometry Global
Regional Executive Creative Director Geometry Global: Daniel Comar
Executive Creative Director Geometry Hong Kong: Julián Hernández
Executive Creative Director Geometry Moscow: Oleg Tumanov
Creative Director: Dmitry Evstropov
Creative Technologist: Marc Violo, Craig Mason
Associate Creative Director: Zeph Teng
Art Directors: Anastasia Simone, Sean Chen, Paul Sin
Copywriters: Jay Lee, Melissa Albarus
Business Director: Harshad Sreedharan
Account Director: Anna Gusakova


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