Wonderfully Different

Agency: Grey


Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence.

The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different.

At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others.

Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign.

This professional campaign titled 'Wonderfully Different' was published in United Kingdom in February, 2023. It was created for the brand: Pringles, by ad agency: Grey. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted about 1 year ago.


Client: Pringles
Creative Agency: Grey London
Global Chief Creative Officer: Javier Campopiano
President & Chief Creative Officer: Laura Jordan Bambach
Executive Creative Director: David Wigglesworth
Global Group Creative Directors: Christopher Lapham & Aaron McGurk
Creatives: Christopher Lapham, Aaron McGurk & Cameron Sutherland
Design: Christopher Lapham & Aaron McGurk
Agency Planning Partner: Lee Barber
Agency Strategy Director: Gilliam Caldwell-Dunn
Managing Partner: Agi Varanyi
Group Business Director: Tamsine Foggin
Account Director: Alice Ashwell
Agency Executive Producer: Nazneen Read
Agency Senior Producer: Anthony Borkett
Assistant Producer: Angel Nkomo
Agency Project Manager: Elly Knott

Media Agency: Carat
Planning Partner: Greg Paterson
Market Planning Director: Chantelle Townsend
Account Director: Becky Linares
Planner: Oli Rose

Production Company: Biscuit Filmworks
Production Company Producer: Kwok Yau
Production Company Executive Producer: Rupert Reynolds-MacLean
Director: Jeff Low
D.O.P: Matthew Emvin Taylor
Production Design: Ollie Hogan
Edit House: Shift Post London
Editor: Saam Hodivala
Edit Post Producer: Kirsty Oldfield
Edit Assistant: Adam Buckmaster
VFX Studio: Untold Studios:
VFX CD: Ben Cronin
VFX Supervisor: Rebecca Clay
Lead Artiste: Tom Moreland
VFX Artists: Rich Harris
VFX Producer: George Reid
VFX Executive Producer: Ian Berry
Colour: Untold Studios
Colourist: Julien Alary
VFX Executive Producer: Ian Berry
Music Composition: Jeff Low
Sound Studio: Gramercy Park Studios
Sound Engineer/Head of Audio: Zak Kurtha
Executive Producer (Sound): Richard Donaghue

Artisan Mirror ...
Perry Ellis


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