Sister Circle

Women's Health Charity rebrands as Sister Circle

Agency: Droga5 London


Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8).

The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language barriers, to empower themselves and lead healthy lives through service provision, advocacy and peer support.

Launched in Tower Hamlets in 1981, it offers a range of services, including support for new mothers, survivors of female genital cutting (FGC) and those who are escaping domestic abuse or trafficking.

The charity is now working hard to continue to grow and help more women across an increasing area of London at a time when proper support for women’s health – and health support for women of colour, especially – has never been more sorely needed.

Droga5 has worked on the full brand relaunch for the past year to raise the charity’s profile, boost awareness of its important work, and drive donations – crucial income on which the charity’s essential work depends.

The agency’s work comprises a new name, brand identity, website – which has been rebuilt by Wellcom – and relaunch campaign.

Central to the rebranding campaign is the new name, which reflects the charity’s work to support, educate and empower women.

This professional campaign titled 'Women's Health Charity rebrands as Sister Circle' was published in United Kingdom in March, 2023. It was created for the brand: Sister Circle, by ad agency: Droga5 London. This Design medium campaign is related to the Media industry and contains 8 media assets. It was submitted over 1 year ago.


Droga5 London
Head of Design Stephanie McArdle
Design Director Marios Diamantis
Senior Designer Hannah Stewart
Designer Lina Jacinaite
Motion Designer Rob Wicksteed
Motion Designer Mike O’Brien
Head of Studio Tim Larke

Chief Creative Officer Shelley Smoler
Creative Director Charlene Chandrasekaran
Creative Lucy Aa
Creative Jordan Waters

Comms Strategy Director Clemency Beale-Collins
Strategist Eloise Sykes
Strategist Sara Barqawi

Senior Account Director (rebrand) Laura Kidd
Account Director (launch) Ben Allan
Senior Account Manager Libby Matthews

Sister Circle
CEO Karen Wint
Marketing Becca Pratt

Production Director Mel Di Prinzio
Project Manager Debbie Lee
Account Director Dean Baker

Project LeadClaire Hodge
Developer Daniel Mukasa
Developer Caroline Butterworth
Developer Manuel Yemoh
QA LeadJames Rose

Associate Account Director Amelia Bath
Account Manager Beth Moss

Media partners
Bountiful Cow
Ocean Outdoor

Mobus Property ...


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