Description
In the Maharashtrian community, there’s a tradition of changing the bride’s name after her marriage and adopting a new identity set by the groom and his family. The tradition is not only unfair to the women but also a violation of their rights.
To bring this to light, for International Women’s Day 2024 we took the role reversal route and made a reel where the men delivered lines typically associated with women such as, “My husband/in-laws changed my name post-marriage because they preferred it better”
The reel ends with a thought-provoking message delivered by a woman, making us question the very necessity of the said tradition.
This professional campaign titled 'Women's Day - Aamcha Naav Aamchi Olakh' was published in India in March, 2024. It was created for the brand: G2 Snacks, by ad agency: AGENCY09. This Digital medium campaign is related to the Food and Public Interest industries and contains 1 media asset. It was submitted about 2 months ago by Group Art Director : Rakesh N Gawas.
Credits
Agency - AGENCY09
Brand - G2 Snacks
Account Supervisor - Yogendra Vishwakarma
Creative Director - Ketan Shivadekar
Group Art Director - Rakesh Gawas
Associate Art director - Dhwani Gandhi
Concept & Script - Aadie Sawant & Dhanashree Palande
Jr. Visualizer - Pradnya Satle
Editor - Kevin Raval
Actors - Gaurav Kande, Rakesh Gawas, Swapnil Sawant & Archita Arekar
