Cipla Omnigel

Women's Day

Agency: Auburn Digital Solutions

Translation - Society: Ladies, don't run behind your career! Omnigel's comeback: IKR! It can lead to knee pain! Talk about her real pain, #BreakTheStereotype

Translation - Society: Ladies, everything happens at the right time. Omnigel's comeback: No, muscle pain can occur anytime! Talk about her real pain, #BreakTheStereotype

Translation - Society: Ladies, sit properly. Omnigel's comeback: Of course, or else it can lead to back pain! Talk about her real pain, #BreakTheStereotype


Women, even today are stereotyped in one or the other way when it comes to age, gender or lifestyle. Omnigel by Cipla condemns these statements in a very quirky way. It breaks the stereotype with counter statements filled with tongue-in-cheek comebacks; which also have a subtle brand plug-in to them.

This professional campaign titled 'Women's Day' was published in India in March, 2023. It was created for the brands: Cipla and Omnigel, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted over 1 year ago.


Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Karishma Manvi
Copywriter: Bhakti Jogadia
Art Director: Sneha Jadhav
Designer: Swapnil Devlekar


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