Pay in Parts

Agencies: TBWA\Zurich TBWA


With the IKEA Family Card, customers have the option of paying in parts for their purchases at IKEA. A concept they are already familiar with from assembling IKEA furniture.

January is not the Swiss' biggest spending month. Therefore, they should be familiarized with the advantages of the IKEA Family Card, which, in addition to specific discounts, also offers the possibility of paying for the furniture in installments.

The typical assembly concept of IKEA furniture, where sofas, beds, shelves, or chairs are not delivered ready-made but are assembled by the buyers from various parts, provides the blueprint for the announcement of the installment offer.

This professional campaign titled 'Pay in Parts' was published in Switzerland in November, 2022. It was created for the brand: IKEA, by ad agencies: TBWA and TBWA\Zurich. This Print medium campaign is related to the House, Garden and Retail Services industries and contains 3 media assets. It was submitted 7 months ago by Senior Art Director: Pedro Velasquez of TBWA\ Switzerland AG.


Advertising Agency: TBWA\Zürich, Zürich, Switzerland
Chief Creative Officer: Manuel Wenzel
Creative Director: Reto Clement
Senior Art Director: Pedro Velasquez
Senior Copywriter: Mathias Bart
Art Director: Stéphanie Seematter
Retoucher: Toni Rubera


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