Cipla Omnigel

The Game Changer

Agency: Auburn Digital Solutions


In sports, it’s important to not lose focus, especially due to pain. This series displays Omnigel as the game-changer i.e. helping athletes achieve their goals by giving them pain relief. Each creative showcases a different sport. The visual contains a shadow of each player struggling with pain and the actual image is them playing without pain. The copy is quirky and crisp integrating each sport with the words, “Goal, Sixer, Serve”.

This professional campaign titled 'The Game Changer' was published in India in October, 2023. It was created for the brands: Cipla and Omnigel, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted 4 months ago.


Advertising Agency: Auburn Digital Solutions
Concept & Copywriter: Bhakti Jogadia
Sr. Designer: Swapnil Devlekar
Social Media Head: Karishma Manvi
Art Director: Sneha Londhe
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.